{"id":4789,"date":"2021-02-09T16:16:55","date_gmt":"2021-02-09T16:16:55","guid":{"rendered":"https:\/\/kooperation2020.jonasmelcherson.com\/?p=4789"},"modified":"2021-03-12T07:55:09","modified_gmt":"2021-03-12T07:55:09","slug":"marie-nygren-kris-och-kreativitet","status":"publish","type":"post","link":"https:\/\/kf.se\/arsredovisning2020\/arsberattelser\/marie-nygren-kris-och-kreativitet\/","title":{"rendered":"Kris och kreativitet"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4789\" class=\"elementor elementor-4789\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6694425 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6694425\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-a168db9 elementor-hidden-phone\" data-id=\"a168db9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0cc9709\" data-id=\"0cc9709\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a8ae1ad elementor-widget elementor-widget-spacer\" data-id=\"a8ae1ad\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-205c98c elementor-widget elementor-widget-heading\" data-id=\"205c98c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marie Nygren<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-933ae4a elementor-widget elementor-widget-heading\" data-id=\"933ae4a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Kris och kreativitet<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-a57b246 elementor-hidden-phone\" data-id=\"a57b246\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<article class=\"elementor-section elementor-top-section elementor-element elementor-element-f08d282 aux-appear-watch-animation aux-fade-in-up-2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f08d282\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ca8cd9b\" data-id=\"ca8cd9b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90def06 elementor-blockquote--skin-quotation elementor-blockquote--align-center elementor-blockquote--button-color-custom aux-appear-watch-animation aux-fade-in-up-2 elementor-widget-mobile__width-auto elementor-widget elementor-widget-blockquote\" data-id=\"90def06\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tPl\u00f6tsligt\nblev det\nom\u00f6jliga\nm\u00f6jligt.\t\t\t<\/p>\n\t\t\t\t\t\t\t<footer>\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Marie Nygren<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/footer>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60268f2 elementor-widget elementor-widget-image\" data-id=\"60268f2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"400\" height=\"1059\" src=\"https:\/\/kf.se\/arsredovisning2020\/wp-content\/uploads\/2021\/02\/marie-nygren-frilaggd-2020.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d17aff byline elementor-widget elementor-widget-text-editor\" data-id=\"0d17aff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Foto: Magnus Fond<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-797acdc fakta elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-text-editor\" data-id=\"797acdc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><strong>MARIE NYGREN<\/strong> \u00e4r KF:s vd.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-aa2abfb\" data-id=\"aa2abfb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-403b232 elementor-widget elementor-widget-text-editor\" data-id=\"403b232\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><strong>Vilket \u00e5r det har varit!<\/strong><span class=\"Apple-converted-space\">\u00a0 <\/span>Ingen kunde ana att ett virus skulle p\u00e5verka och f\u00f6r\u00e4ndra hela v\u00e4rlden. Situationen k\u00e4nns f\u00f6rst\u00e5s b\u00e5de overklig och skr\u00e4mmande.<\/p><p>Samtidigt \u00e4r det viktigt att se vilka m\u00f6jligheter som har skapats\u00a0i och med den h\u00e4r f\u00f6r\u00e4ndringen. Det har blivit oerh\u00f6rt tydligt att m\u00e4nniskor hj\u00e4lper varandra p\u00e5 ett annat s\u00e4tt \u2013 b\u00e5de p\u00e5 jobbet och privat. De m\u00e4rkliga omst\u00e4ndigheterna har lyckats ta fram det b\u00e4sta hos alla n\u00e4r det verkligen g\u00e4ller.<\/p><p>En annan tydlig f\u00f6r\u00e4ndring \u00e4r att saker och projekt som tidigare framstod som n\u00e4st intill om\u00f6jliga pl\u00f6tsligt blev m\u00f6jliga. Inom KF lyckades vi f\u00f6rverkliga saker som tidigare verkade o\u00f6verstigliga. F\u00f6r att vi m\u00e5ste.<\/p><p>N\u00e5gra exempel:<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p><i>\u2022 Tidigare hade Coop Sverige och f\u00f6reningarna sv\u00e5rt att f\u00e5 samarbetet kring online att fungera. N\u00e4r kunderna helst ville best\u00e4lla p\u00e5 n\u00e4tet s\u00e5 l\u00f6ste sig allt \u2013 via en stark vilja och ett oerh\u00f6rt fint samarbete.<\/i><\/p><p><i>\u2022 V\u00e5r G\u00e5rd satte h\u00f6gsta fart och st\u00e4llde om hela sin verksamhet mot privatkunder och hemmajobbare.<span class=\"Apple-converted-space\">\u00a0<\/span><\/i><\/p><p><i>\u2022 Vi Media fick st\u00e4lla in sina l\u00e4sarresor \u2013 men har \u00f6kat upplageint\u00e4kterna.<\/i><\/p><p>Kort sagt har kreativiteten \u00f6kat enormt. Och d\u00e5 ska man komma ih\u00e5g att KF inte bara har hanterat coronakrisen. Vi har fortsatt med v\u00e5ra planerade strategier och transformationer. Coop har genomg\u00e5tt en stor omorganisation, kompetensv\u00e4xlat och byggt f\u00f6r framtiden, Coop Butiker &amp; Stormarknader har st\u00e4llt om 150 Nettobutiker och Med Mera Bank transformerade n\u00e4stan hela sin verksamhet under \u00e5ret.<\/p><p>I en tid d\u00e5 digitaliseringen tvingats ske i en rasande fart s\u00e5 vill jag \u00e4nd\u00e5 sl\u00e5 ett slag f\u00f6r det personliga m\u00f6tet, i den m\u00e5n det g\u00e5r att f\u00e5 till. T\u00e4nk vad mycket det d\u00e4r hejet i butiken, den v\u00e4lkomnande nicken i receptionen<br \/>eller samtalet vid kaffeautomaten betyder. Just nu \u00e4r det extra betydelsefullt att se en annan m\u00e4nniska utanf\u00f6r de digitala m\u00f6tena eller isoleringen i hemmet. Det \u00e4r s\u00e5 vi alla blir ber\u00f6rda och f\u00e5r energi att forts\u00e4tta. Jag \u00e4r nog inte ensam om att sakna sm\u00e5pratet med kollegorna.<\/p><p>Det h\u00e4r \u00e5ret har l\u00e4rt oss s\u00e5 mycket och det finns massor av erfarenheter att ta tillvara p\u00e5. Vi kommer s\u00e4kert att beh\u00e5lla en del digitala m\u00f6ten f\u00f6r att spara p\u00e5 b\u00e5de tid och milj\u00f6. Men n\u00e4r vi v\u00e4l tr\u00e4ffas p\u00e5 riktigt kommer vi att g\u00f6ra det med ett \u00e4nnu st\u00f6rre engagemang.<\/p><p>Sammanfattningsvis: Vi har klarat utmaningarna p\u00e5 ett fantastiskt s\u00e4tt. Det har varit ett jobbigt och utvecklande \u00e5r som vi aldrig kommer att gl\u00f6mma.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-eeae975\" data-id=\"eeae975\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-024ba5f elementor-widget elementor-widget-image\" data-id=\"024ba5f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"599\" height=\"800\" src=\"https:\/\/kf.se\/arsredovisning2020\/wp-content\/uploads\/2021\/02\/KF_measure_set_kf-foretag.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83a2b8b elementor-widget elementor-widget-heading\" data-id=\"83a2b8b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">KF:s framg\u00e5ngs\u00adrecept<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e3df16 fakta elementor-widget elementor-widget-text-editor\" data-id=\"0e3df16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Den som kan sin historia har nyckeln till framg\u00e5ng. Kooperationen startade <br \/>i mitten av 1800-talet ur ett skriande behov att ta sig ur fattigdom. Allt fler ins\u00e5g att om man gick ihop s\u00e5 kunde man f\u00f6r\u00e4ndra sin situation.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>V\u00e5rt framg\u00e5ngsrecept\u00a0\u00e4r att g\u00e5 tillbaka till v\u00e5ra r\u00f6tter f\u00f6r att bli mer \u00a0innovativa och relevanta, precis som vi var fr\u00e5n b\u00f6rjan. Dessutom \u00e4r det viktigt att medlemmarna f\u00e5r vara med och p\u00e5verka \u2013 p\u00e5 riktigt.<\/p><p>Kundens behov kan delas in i fyra huvud\u00adomr\u00e5den: tid, pengar, h\u00e4lsa och h\u00e5llbarhet. Det \u00e4r det vi ska fylla m\u00e5ttsatsen med f\u00f6r att underl\u00e4tta vardagen f\u00f6r v\u00e5ra medlemmar.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc089eb elementor-widget elementor-widget-image\" data-id=\"cc089eb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"500\" height=\"452\" src=\"https:\/\/kf.se\/arsredovisning2020\/wp-content\/uploads\/2021\/02\/Var-kokbok-500-F4F1EA.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72de274 fakta elementor-widget elementor-widget-text-editor\" data-id=\"72de274\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><b>V\u00e5r kokbok gavs ut \u00adf\u00f6rsta g\u00e5ngen 1951 av KF:s provk\u00f6k och \u00e4r en av Sveriges tre mest l\u00e4sta b\u00f6cker, till\u00adsammans med Bibeln och Sju sorters kakor.<\/b><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Vilket \u00e5r det har varit!  Ingen kunde ana att ett virus skulle p\u00e5verka och f\u00f6r\u00e4ndra hela v\u00e4rlden. Situationen k\u00e4nns f\u00f6rst\u00e5s b\u00e5de overklig och skr\u00e4mmande.<\/p>\n","protected":false},"author":1,"featured_media":9636,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":[],"categories":[10],"tags":[],"_links":{"self":[{"href":"https:\/\/kf.se\/arsredovisning2020\/wp-json\/wp\/v2\/posts\/4789"}],"collection":[{"href":"https:\/\/kf.se\/arsredovisning2020\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kf.se\/arsredovisning2020\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kf.se\/arsredovisning2020\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kf.se\/arsredovisning2020\/wp-json\/wp\/v2\/comments?post=4789"}],"version-history":[{"count":122,"href":"https:\/\/kf.se\/arsredovisning2020\/wp-json\/wp\/v2\/posts\/4789\/revisions"}],"predecessor-version":[{"id":9637,"href":"https:\/\/kf.se\/arsredovisning2020\/wp-json\/wp\/v2\/posts\/4789\/revisions\/9637"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kf.se\/arsredovisning2020\/wp-json\/wp\/v2\/media\/9636"}],"wp:attachment":[{"href":"https:\/\/kf.se\/arsredovisning2020\/wp-json\/wp\/v2\/media?parent=4789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kf.se\/arsredovisning2020\/wp-json\/wp\/v2\/categories?post=4789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kf.se\/arsredovisning2020\/wp-json\/wp\/v2\/tags?post=4789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}